We were asked to create a VR experience for a pop up Maker's Mark distillery designed to tour around the USA. We recreated a game scenario with the iconic wax dipping process, so players could dip as many bottles on the line as possible. Players would be able to look around with six degrees of freedom and 1:1 tracking to make the experience feel as real as possible.

 All CGI elements and coding was done in-house at Picasso.

Some of the  best virtual reality experiences leave you with a feeling of having physically been and done something - it leaves a memory that's distinct from other mediums like TV or even cinema and allows you to reflect the reality of a brand rather than just a impression, this was one of our guiding principles in designing the Maker's Mark distillery barn.

James Boty - Director /Zoetic Motion.