AMVBBDO created this award winning project for the V&A Museum of Childhood featuring a selection of artists from all over the world. Picasso put Péter Vácz forward to take part and the result was utterly charming. From interviewing around 30 children about their imaginary friends, Péter wanted them to draw their friends themselves to capture the truest form of the children's thoughts. Péter then selected one which really stood out, Swerl, (half lion, half dog). Péter faithfully created Swerl exactly as he had been dreamt up and you can see here the process he used to bring this particularly beautiful Imaginary Friend to life.