The Playroom

Gold Cactus: Smart Energy GB - Cinema Takeover

"We created characters Gaz & Leccy for Smart Energy GB last year for AMV BBDO, since then we worked on a variety of print work and social media, but this Immersive Cinema experience was the first big public outing of them animated, and the first 3D cinema experience we have made.  It was really exciting to collaborate with actors and Dolby atmosphere sound to create a fully submersive experience for the audience. It's something you only dream about when you create a character, but for them to break out into the "real" world was a lot of fun. We are currently working on a TV campaign, set to launch this summer." - Gold Cactus

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